SingleRange

Expand Films

Bringing Cinematic Vision to the Digital Screen

Expand Films is a full-service film production company founded by Jack Esformes, a classically trained actor and producer from USC’s School of Dramatic Arts.

Project Snapshot

Client Expand Films
Founder Jack Esformes
Industry Film Production & Entertainment
Platform WordPress
Services Web Design, Development, Video Optimization, Portfolio Architecture
Design Tools Figma, WordPress Custom Theme
Focus Areas Video Performance, Minimalist Aesthetic, Brand Cohesion
Timeline 6 Weeks
Launch Year 2025

Project Overview

With a growing portfolio of original short and feature-length films, including Hope is Crying, Unrest, Lungs, III, i, Seagull, II,II, and Scorpions, Expand Films transforms powerful ideas into visual stories that move audiences.

Jack’s mission is clear — to create films that don’t just entertain, but expand perspectives. When he approached SingleRange, he wanted a website that would do the same: a digital space that felt cinematic, modern, and deeply reflective of his craft.

What We Did

We designed and developed a WordPress-based website that gives Expand Films the digital stage it deserves — minimalist, immersive, and performance-driven.

Our work included:

  • Designing a visually striking layout using a black-and-white color palette inspired by Expand Films’ dramatic visual tone.

  • Developing dedicated showcase pages for each film, complete with trailers, stills, and background details.

  • Structuring the content to highlight Jack Esformes’ journey, creative vision, and production expertise in a clean, narrative flow.

  • Optimizing video performance and loading speed through smart compression and lazy-loading techniques.

The result: a cinematic website that mirrors the emotional depth and precision of Expand Films’ storytelling.

Client Challenges

Jack’s main priority was clear — the films needed to take center stage.
We had to design a layout that made his videos the focal point while maintaining exceptional site performance and fast loading times.

Balancing aesthetic storytelling with technical optimization required meticulous attention to both design and backend structure.
By optimizing for performance and employing a lightweight, media-forward framework, we ensured the site delivers a smooth, theater-like experience — without slowing down.

The Results

The new Expand Films website is a masterclass in simplicity, focus, and emotion — exactly what cinematic storytelling deserves.

  • Film-first design showcasing videos and trailers front and center

  • Performance-optimized architecture for fast loading and smooth playback

  • Minimalist black-and-white palette inspired by cinematic aesthetics

  • Fully responsive layout, adapting seamlessly to any device

  • Structured storytelling that highlights Expand Films’ creative journey and vision

The final product feels less like a website — and more like an interactive film reel.

SingleRange Insight

When design meets storytelling, restraint becomes a creative superpower.

With Expand Films, we learned that true cinematic design isn’t about adding more — it’s about focusing on what matters most: the story on screen.

Partnering With Us

What can you expect when working with the SingleRange team?

WordPress Specialists

Your extended tech partner for every project

We collaborate as part of your team — building fast, flexible, and scalable WordPress sites that evolve with your business.

Bespoke Solutions

Designed around your business, not the other way around

No off-the-shelf templates here. Every project is crafted to fit your brand, your goals, and your growth path perfectly.

Strategy-Driven Development

Your goals define our roadmap

Before we code a single line, we align every decision with your long-term vision — ensuring every feature moves your business forward.

Partnership Over Projects

Built on trust, transparency, and shared success

We don’t chase one-off wins. We nurture lasting relationships where your priorities guide our process — and your success defines ours.

Clear, Consistent Communication

No surprises — just clarity at every milestone

Expect proactive updates, transparent timelines, and a responsive team that keeps you informed from day one to launch day.

Performance at the Core

Fast, secure, and optimized — every time

From backend to front-end, we engineer every site for speed, SEO, and rock-solid reliability — because performance builds trust.

Post-Launch Support

We’re here long after the launch

Our commitment doesn’t end at delivery. We offer continuous updates, improvements, and support as your business grows and changes.

Data-Informed Decisions

Guided by insights, not assumptions

We use real analytics to refine, optimize, and evolve your digital presence — turning data into growth, not guesswork.

About us

We believe in the power of creativity, strategy, and loyalty to drive business success.

At SingleRange, we blend creative design, smart strategy, and trusted technology to help businesses thrive online. Whether you’re a startup building your first digital presence or an established brand ready to evolve, we’re here for the long run — guiding, supporting, and growing with you.

BOOK A DISCOVERY CALL

Let’s Talk About Your Next Big Project

Every great website starts with a conversation. Book a quick, no-pressure discovery call to discuss your goals, challenges, and ideas, and let’s explore how we can build something that lasts.

We’ll listen first, then plan smart.

Mohammad Tajim

Partnering With Us

What can you expect when working with the SingleRange team?

WordPress Specialists

Your extended tech partner for every project

We collaborate as part of your team — building fast, flexible, and scalable WordPress sites that evolve with your business.

Bespoke Solutions

Designed around your business, not the other way around

No off-the-shelf templates here. Every project is crafted to fit your brand, your goals, and your growth path perfectly.

Strategy-Driven Development

Your goals define our roadmap

Before we code a single line, we align every decision with your long-term vision — ensuring every feature moves your business forward.

Partnership Over Projects

Built on trust, transparency, and shared success

We don’t chase one-off wins. We nurture lasting relationships where your priorities guide our process — and your success defines ours.

Clear, Consistent Communication

No surprises — just clarity at every milestone

Expect proactive updates, transparent timelines, and a responsive team that keeps you informed from day one to launch day.

Performance at the Core

Fast, secure, and optimized — every time

From backend to front-end, we engineer every site for speed, SEO, and rock-solid reliability — because performance builds trust.

Post-Launch Support

We’re here long after the launch

Our commitment doesn’t end at delivery. We offer continuous updates, improvements, and support as your business grows and changes.

Data-Informed Decisions

Guided by insights, not assumptions

We use real analytics to refine, optimize, and evolve your digital presence — turning data into growth, not guesswork.